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To compliment search engine optimisation, which is a passive form of marketing, we recommend businesses engage in pay-per-click online advertising as part of their active marketing strategy. Google AdWords is the number one pay-per-click online advertising solution. It targets your adverts to the terms your potential customers search for.

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Every successful organisation employs branding to distinguish it and its products or services from those of its competitors. Just think of some of the world's most notable companies: Nike, Coca-Cola, British Telecom etc. All of them have one thing in common, a logo and colour scheme that identify them with the use of few or no words.

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