The term web development encapsulates a broad range of themes that relate to the transitioning of a web site from point a to point b. Do you have an existing web site, but not the know-how to upgrade it to the next level? Footprint Media can install new software on your web server to bring your site to the cutting edge of the 21st Century. XML, XSL, AJAX, RSS - you name it, we can do it!
Research shows that the majority of web users will give up on a web site if it fails to load within eight - yes, 8 seconds.
Having a web site that is coded according to standards compliance and best web practices makes a considerable difference in how long a visitor waits to see the first and every page of your site.
Running a Content Management System (CMS) takes a lot of the hassle out of creating and maintaining websites. From creation to customisation, the modular framework of a modern CMS makes it possible to dynamically add new functionality in short timeframes, meaning the presentation of your business on the web and the services you provide can adapt to changes when they occur.
Every successful organisation employs branding to distinguish it and its products or services from those of its competitors. Just think of some of the world's most notable companies: Nike, Coca-Cola, British Telecom etc. All of them have one thing in common, a logo and colour scheme that identify them with the use of few or no words.
To compliment search engine optimisation, which is a passive form of marketing, we recommend businesses engage in pay-per-click online advertising as part of their active marketing strategy. Google AdWords is the number one pay-per-click online advertising solution. It targets your adverts to the terms your potential customers search for.