Google AdSense

Pay-per-click advertising is more cost-effective than other forms of advertising because you only pay when a potential customer searches for your product or service and clicks on your advertisement. You do not not pay if your advert is not displayed or if it is displayed but not clicked on.

In addition to Google Search, clients can choose for adverts placed on Google AdWords to appear on any site that is part of the Google Search Network, i.e. sites that use Google AdSense or a Google Search module (such as Tiscali). Adverts are targeted so that a visitor viewing a website which a) relates to recruitment advice and b) is part of the Google Content Network, will see advertisements for recruitment agencies.

Google AdWords

Despite the user-friendly nature of Google AdWords, we can utilise our online marketing experience to save you time and money managing your online advertising programme. We can also create visually-appealing graphic or animated adverts that will be served by Google AdWords on Google Search, the Google Search Network and the Google Content Network.

Pay-per-click advertising is especially beneficial to businesses in highly-competitive markets or where the products and services they offer are frequently searched for under their generic names, e.g. more people search for "web design" than for "Footprint Media". Whether your monthly online advertising budget is £50 or £5000, Google AdWords provides excellent return on investment (ROI).

Footprint Media does not charge additional fees upon the pay-per-click rates charged by Google. We only charge for the consultancy and research required to provide you with suitable advice and the management of your Google AdWords campaign.

Please Note: Footprint Media provides independent marketing consultancy and management services. Footprint Media is not affiliated with Google. The screen shots above are solely for illustrative purposes. The Google logo is a registered trademark of Google.